28-09-2017 08:30 via marketingweek.com

Harry Lang: The game of life and how commerce is influenced by play

Choose sounds, press 19, 65, nine, then 17 and you’ll hear a chime. Hold ‘B’ and press ‘Start’ then hold ‘X’ and press ‘Start‘.
This is the cheat code to choose any level on the Sonic the Hedgehog 2 game. Press a few buttons and a whole new universe opens up to you.
It’s all about buttons and keys. People enjoy the challenge to their dexterity and the risk/ reward payoff of a game while the computer does the hard work behind the scenes.
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