Harrods appoints Amanda Hill as marketing and customer chief

Harrods has secured Amanda Hill in a joint executive role overlooking marketing and customers.
Hill is to serve as the outlet's first ever chief marketing and customer officer, helpfully abbreviated as the CM&CO.
She will be charged with leading brand strategy, marketing, communications, visual merchandising, CRM, customer service, digital, personal shopping and media campaigns and operations.
Harrods claims the appointment marks one of the most substantial strategy pivots in its 180-ye