Hardee’s breaks from Carl’s Jr with a dedicated campaign

Carl’s Jr and Hardee’s have been mainly the same restaurant – a popular burger chain – with only the name and US region as a difference. That’s changed recently, as chain owner, CKE Restaurants, decided to separate the two and give Hardee’s a voice of its own.
A new campaign celebrates the distinct customer, food culture, and voice Hardee’s has in popular US food culture, and it’s one that looks distinctly middle America.
For the first time in near