H&M will open its first store on Tmall to expand its presence in China
Retail giant, H&M is set to extend its partnership with Alibaba by opening its first store on Tmall in 2018 during spring.
H&M's brand Monki already enjoys a strong presence on Tmall and the platform has already integrated H&M brand and H&M Home. The move is in tangent with Alibaba founder Jack Ma's target for the company which he says will hit gross merchandise volume of $1tn in 2020.
Michael Evans, president of Alibaba Group, said: “As one of the world&rs
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