Half of the Brits not subscribed to music streaming services say it’s too expensive

Only a tenth of Brits currently own a subscription to a music streaming app such as Spotify, Apple Music, Deezer, Tidal  however, pricing remains a major problem, according to a YouGov study from Zuora.
The research, of 2,115 UK adults in May 2016 found that of the 90% of Brits not subscribed to such apps, 48% claimed the subscriptions - typically an average of around £7.07 per month across the board; – are too expensive.
A total of 3.7m Brits, 71% of UK music streaming sub