09-07-2018 07:30 via marketingweek.com

Hack your commute: Discover new news sources

Marketers often point out the dangers of mistaking one’s own personal views and experiences for universal consumer truths, and with good reason. Assuming that everyone likes the same TV programmes, ice cream flavours or holidays as you is a recipe for a wayward brand strategy.
But in the search for different perspectives, how often do you go out of your way to find news sources outside your usual, habitual destinations?
A US-based estimate by Nielsen from 2013 claimed internet users visit
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