Guys, here’s how you retain female talent

The 3% Conference wrapped up the week before last with hopeful new statistics, moving female creative director representation from 11% to 29% in the 31 brave agencies who have accepted to do the survey. Optimistic, but let’s be cautious. Here’s the percentage of females in these positions: 45% of ACDs, 29% of CDs, and then 15% of ECDs. A 15% drop per title bump. Yikes. Why are they leaving?
Guys. You are an important piece of the diversity puzzle—like, 85% of the senior creativ