Guy Phillipson's departing message from the IAB UK: For 2020 vision – think small

“I’ve yet to find a real use for the Internet. No-one searches for our products by name and no-one buys them online. Just get the telly right and the marketing director’s happy”.
Believe me, that is a genuine interview quote from a major blue chip marketer, which I dug out from when I first joined the IAB back in January 2005. It doesn’t exactly fill you with confidence, does it? They weren’t all as negative as that,&nbs