Guardian appoints Anna Bateson as first chief customer officer

Guardian News & Media (GNM) has appointed Anna Bateson into the newly created role of chief customer officer that will see the publisher join the dots from the different customer revenues it generates.
Bateson joined the Guardian in December in the new role as VP of platforms and partnerships, which has seen her develop and managing the publisher’s partnerships with big platforms such as Facebook and Google.
It was a fitting role for Bateson who joined the Guardian from Google where sh