‘Growth hacking’ is a long con that will only lose you millions

If you have to ask the bank for a loan every year to stay in business, you are not running a successful company. The same is true if the bank is a VC investor.
In recent years, the term ‘growth hacking’ has become popular in the high-tech world. But is it the best approach? Let’s compare growth hacking to what I will call ‘marketing’ in terms of what builds the most profitable companies over time.
What is growth hacking?
“Growth” can refer to an increase