Groupon tackles last-minute holiday shopping for forgetful folks

It’s difficult to remember gifts for everyone, especially if you don’t keep a tidy list. Groupon’s latest campaign offers plenty of gifts to get anyone through those ‘oh shit’ moments.
The heroine of the spot wakes up in a panic, realizing she hasn’t bought gifts for everyone, but her Groupon app gets her everything she needs for those she almost forgot.
The ads, created with O’Keefe Reinhard & Paul, appeal to forgetful shoppers and remind them that