Groupon creates first-ever holiday campaign, ‘Gift the Experience’

Groupon has gotten into the holiday spirit with a new ad campaign to encourage consumers to shop their multitude of experiences this season. With help from O’Keefe Reinhard & Paul Chicago (OKRP), the holiday-themed campaign suggests ideas for different presents from snow tubing to glass blowing to bowling, all available through Groupon.
In line with their tagline introduced earlier this year, “Own the Experience,” Groupon shows the experiences through the “Gift the Ex