GroupM tips ad spend to hit $547bn, despite economic fears over Brexit and Trump

Despite widespread economic uncertainty prompted by the shock results in the US presidential election and Brexit votes, advertisers are not tightening their belts, according to WPP’s GroupM which today (December 5) forecast global ad spend will hit $547bn in 2017. 
The revised spending forecast  (up 4.4% year-on-year) described ad spend growth between 2016 and 2017 as “modest”, adding that “brands continue to be pressured for performance in low-growth environmen