GroupM revises media spend growth down from 7% to 4% due to a slow down in TV ad sales

GroupM claims the UK advertising market is set to see its eighth successive year of growth in 2017 when total spend will hit £18.6bn, although the WPP-owned media investment arm has downplayed its earlier growth forecast from 7% to 4.1%.  
The GroupM report released today (June 22) notes that amid the UK’s fast-growing media markets, TV investment is down; instead of an earlier forecast to remain flat in 2017,  this figure has in fact