GroupM predict global online media consumption will overtake linear TV for the first time in 2018

The latest ‘State of Digital’ report to be compiled by GroupM establishes 2018 as a landmark year in the advance of the sector amidst a prediction that consumption of online media will overtake linear TV for the first time.
WPP’s media investment arm calculates that consumers will spend 9.73 hours with media in 2018, up from 9.68 hours in 2017 – with online accounting for a 38% share (3.69 hours) of this total and linear TV falling a smidgen behind at 37% (3.63 hours).
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