GroupM: 'China and India to drive global ad spend growth in 2017'

China and other “new world” countries will continue to over-contribute to the global growth of the advertising industry in 2017, albeit with “a new normal more modest level of growth”, according to GroupM which further noted that digital will continue to spur growth in APAC markets. 
The US and China will account for half of all net growth in ad spend throughout 2017 when global ad budgets will swell to hit $547bn, with China taking a narrow lead over the US in terms