Group M acquires Indian creative agency The Glitch to expand into tech-driven communication market

WPP’s GroupM has agreed to acquire a creative agency called The Glitch in India. 
The acquisition is part of the company’s growth plans in a technology-driven communication market. The Glitch has delivered campaigns for brands like Unilever, Netflix, OYO Rooms, Shutterstock, and Tinder. 
CVL Srinivas, country manager for WPP India and chief executive officer of GroupM South Asia said: “The communications ecosystem in India has evolved dramatically in the last few year