21-07-2017 14:45 via marketingweek.com

Greggs, L’Oréal, Gender stereotyping: 5 things that mattered this week and why

A crackdown on gender stereotyping in advertising is on its way
Say goodbye to ads showing men struggling to work a hoover or women cleaning up after everybody else – the ASA is cracking down on gender stereotyping. It released a report earlier this week claiming it needed to “do more” to protect people from potentially harmful stereotypes.
All the industry bodies reacted positively to the news, but did seem concerned about how future ads might be judged. And this seems fair co
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