Great minds think alike and so do the UK’s most digitally effective businesses

A new survey into digital effectiveness has unveiled that top performing businesses are changing their approach to creating digital platforms and common behaviours are characterised by an emerging mindset termed ‘product thinking’.
It has also highlighted that there is still a gap between businesses knowing what the right way is to meet the needs of today’s digitally-empowered consumer and actually doing it.
As the battle to deliver highly effective digital products and platfor