Grassroot programme Mission XI Million to rebrand Indian football

India’s football viewership has grown ten folds and FIFA World Cup Under17, which is to be held in October, will etch India’s name on the global football map.
India has moved beyond cricket and is actively promoting football in India. One such initiative to foster the growth of football in India is Mission XI Million (MXIM). 
A Government of India and All India Football Federation initiative, Mission XI Million, is a school contact program that aims at improving the football cul