Granular geographic data can deliver near-time, privacy-compliant insights

Privacy regulations and changes in tech providers’ policies are making it harder to track ad effectiveness. For The Drum’s Data & Privacy Deep Dive, Gain Theory’s Russell Nuzzo has good news: geographic data might be able to fill the gaps.
Measuring the effectiveness of media campaigns over the short term is still a challenge for marketers.
On the one hand, privacy regulation and changes to how tech companies manage data have rendered solutions such as multi-touch attributi