Grab boosts its drivers' coffers with in-car content partnership deal with Mediacorp

As part of its programme to allow its drivers to earn advertising income, Grab has launched a collaboration with Mediacorp to create in-car content for its passengers.
The partnership will see Grab’s passengers access short-form dramas, sitcoms, variety shows and headline news without a cost when they are on board the car they have booked. Grab’s drivers also have an opportunity to earn additional income if they decorate their vehicles with Mediacorp’s branding.
On the broadcas