Gordon's touts its 'Instagrammable' pink gin in first TV spot

Gordon's Gin is touting the aesthetic qualities that makes in new Pink Distilled Gin so camera read in a playful spot marking the product's first ever TV ad. 
The campaign builds upon the 'Shall We...?' initiative which dodged a craft-esque proposition to instead focus on the simple pleasure of a gin and tonic.  
In the latest short 20-second spot, the Diageo-owned gin giant builds on an observation that consumers love photographing their food drinks and sharing on platforms