Googles purchase of software developer Apigee a boom for B2B marketers

Alphabet Inc.'s Google is forging ahead in offering technology that helps companies build digital connections for customers and sales reps, which is a boon for marketers as well.
The search engine giant has agreed to pay $625m for Apigee Corp., a provider of cloud-based software tools that companies use to develop and manage application programming interfaces, or APIs, to transfer data between applications like e-commerce sites and customer databases.
This bodes well for B2B brands hoping to bui