Google’s Nearby Notifications tech gets the Roald Dahl treatment on The BFG Dream Jar Trail

Entertainment One is combining experiential with Google’s Bluetooth-enabled Nearby Notifications technology to promote its new film, The BFG, on London’s South Bank.
Video of Entertainment One Reveals The BFG Dream Jar Trail In London 
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The Dream Jar Trail builds on the success of similar stunts, such as the Paddington Trail, supported by the capital’s promotional company London & Partners and designed to get tourists and locals exploring the city. 
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