Google wants to distance itself from AMP as the open format gains advantage over Facebook’s Instant Articles

Google is winning the battle against Facebook and Apple to be the favoured platform for news publishers – but don’t expect Google itself to start claiming victory.
The rapidly-expanding Accelerated Mobile Pages (AMP) project, launched just over a year ago with the promise of reducing download times on the mobile web, was and still is widely seen as Google’s answer to Facebook’s fast-loading Instant Articles. But not by Google, which prefers a narrative that characterises