Google unveils a host of new ad formats powered by machine learning
Ahead of today’s scheduled Google Marketing Live keynote, and just weeks after the rebrand of its advertising tool suite, the online advertising giant has unveiled a host of product updates.
These include: responsive search ad formats powered by machine learning; YouTube tools which can better measure marketer’s branding KPIs; plus new campaign formats designed to drive tangible business results such as customer acquisition and store visits, etc.
The announcements were m
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