Google, Unilever and P&G join coalition aiming to rid the internet of annoying ads

Google, Unilever and Procter & Gamble are among brands that have signed up to a new global coalition that aims to come up with global standards on digital advertising to help rid the internet of annoying ads and formats that frustrate consumers.
Speaking on stage at Dmexco today (15 September), Stephan Loerke, the CEO of the World Federation of Advertisers (which represents global brands such as P&G), said the ‘Coalition for Better Ads’ will aim to come up with standards base