Google UK MD Ronan Harris on how love-hate relationship with advertisers is set for another twist

Branded by some as the ‘bad guy’ in the current transparency crisis, the online behemoth argues those concerns will only ever abate if advertisers work with it to move the value of media beyond price.
Google believes its own efforts to ease brands over online media’s pitfalls are only as good as their willingness to know where those pitfalls are. Only then can there be any real response from the wider industry to questions of ad fraud, brand safety and viewability that hav