Google still at odds with DTSG, despite claims of 'adtech funding terror'

Shortcomings in the way agencies purchase media has flustered the industry amid the most recent ad misplacement furore, but perhaps the real issue lies with suppliers such as Google DoubleClick yet to adhere to industry standard safeguards in the UK?
While many agencies are guilty of not knowing where their clients' ads will show, their efforts to know have been frustrated by suppliers that won’t sign up to safeguards even amid the current media transparency and online brand