Google rolls out audio ads to DoubleClick Bid Manager

Audio ads are now available via DoubleClick Bid Manager (DBM) meaning advertisers can now purchase spots on Google Play Music, Spotify, SoundCloud, and TuneIn, with Pandora coming soon, via the platform. 
The new audio advertising offering comes at a time of growing buyer demand, according to Google, with the company citing research claiming that over 1.2 billion people use music streaming services on a daily basis.
In a blog post announcing the launch, Jean-Claude Homawoo, product man