Google responds to advertisers exodus with beefed up ad policies, enforcement & controls

In recent days Google has announced plans to introduce a suite of new tools and measures designed to restore confidence in its services following a weekend of crisis in which growing numbers of advertisers voted with their feet.
To staunch the flow Google understands that saying sorry is not enough and is now promising increased transparency for advertisers, a hiring spree to bolster its own internal resources and improved AI to help it monitor content uploaded to YouTube.
To steady the ship Goo