Google rebrands its adtech suite to simplify its offering for marketers and media owners

Google has undergone a wholesale rebrand of its adtech wares by unifying its DoubleClick products and Google Analytics 360 Suite under the Google Marketing Platform, along with the debut of a new Google Ads offering in a bid to simplify online advertising for buyers and sellers alike.
The new Google Marketing Platform also sees the debut of “Display & Video 360” which unifies features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center features to bett