Google powers ahead of Microsoft and Amazon to be named most authentic brand in India

Google has been declared as the most authentic brand in India followed by Microsoft and Amazon according to Cohn & Wolfe’s Authentic Brand Study this year.
Maruti Suzuki, Apple and Sony were ranked forth, fifth and sixth respectively.
The 2017 Authentic Brands study is based on the combination of primary and secondary research, including surveys on more than 1,400 brands, measuring more than 200 global brands over two months (May to June 2017) to over 15,000 consumers. 
Donna Impe