Google placement, brand safety crisis hits US, with AT&T and Verizon pulling ads
Google’s ad placement and brand safety issues have crossed the Atlantic, with AT&T and Verizon announcing that they are pulling advertising from YouTube.
A wave of the large global brands, including L’Oreal, Audi, Volkswagen and HSBC, pulled advertising after a Times of London report found that household brands were helping to fund terrorist propaganda and pornography on YouTube. UK-based brands, including the Guardian, BBC, Channel 4 and Sainsbury’s, also decided to cease
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