Google partially reverses crypto-currency related advertising ban

Google has partially rolled back measures introduced in June to protect consumers from the high risk of fraud and scams presented by crypto-currency related advertising, amidst fears that it is missing out on the present gold rush.
From October, Google will relax its self-imposed ban to allow regulated crypto exchanges to buy ads in the US and Japan. The revised policy is open to advertisers worldwide but the ads themselves can only be run in the US and Japan.
The measures only go so far however