Google mines the value of storytelling

Storytelling is essential, especially in the digital age, when capturing the attention of time-starved consumers is even more vital.
Google is a company that is exceptional with data, and for Google’s creative director, Ben Jones, data can be used to find out how well stories do and how ads tell those stories.
That’s what a discussion at SXSW on Sunday aims to uncover – the art and the data of storytelling in a time-crunched age. The talk, “From Six Words to Six Seco