Google leapfrogs Facebook when it comes to driving publisher referrals

Google has surpassed Facebook as the primary source of referral traffic for web publishers in a reversal of fortunes for the tech titans since the beginning of the year.
Data provided by digital analytics specialists Parse.ly highlights the diverging fortunes of both tech giants with Facebook’s share of external traffic referral slumping from 40 to 26%, coinciding with a jump in Google’s traffic generation from 34 to 44%.
The data was accrued from around 2,500 individual publishers i