Google is reportedly rolling out new ad metrics for publishers following MRC suspension

Google is reportedly rolling out new formats for publishers to measure mobile viewability with the addition of two new metrics to its DoubleClick for Publishers (DfP) platform.
Proposed updates include the addition of a new "downloaded impression" metric in reports, as well as the "served" metric that they can use to adjust pricing and their businesses, Ad Week reported. These will be rolled out this quarter, the publisher claims.
The metrics put greater value on an impression, as advertise