28-06-2017 18:56 via thedrum.com

Google: Here’s how to use VR to tell better stories

Virtual reality (VR) is emerging as a new storytelling medium, so the Google News Lab, which says it “[collaborates] with journalists and entrepreneurs to help build the future of media," teamed with Google’s creative brand/agency think tank Zoo to conduct a six-month study about what makes VR a distinct storytelling medium and what this means for storytellers.
Google said the study used ethnography, which “uses in-field observations and interviews to understand a person&r
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