Google facing possible regulatory review over offline tracking

Google is bracing itself for a fresh regulatory review after privacy campaign group Epic lodged a complaint with America’s Federal Trade Commission in a bid to stop the tech giant’s Store Sales Measurement service.
Created to track what customers spend offline to support its advertising sales with real-world data the practice has outraged privacy campaigners who fear it is an infringement too far on personal space.
Launched in May the advertiser tool enables marketers ‘to measu