Google evolves AMP with visually rich multimedia stories

Google is advancing its Accelerated Mobile Pages to the next level with the release of an all new story format optimized to enable publishers to build and share content rich in visuals, video and animation.
A far cry from the predominantly text-based content such as news and recipes associated with AMP in its earlier incarnation the new format is more readily comparable to similar moves by the likes of Instagram and Snapchat to create visually rich experiences.
A variety of media partners have b