Google enabling programmers to better connect with viewers in advanced TV is 'really our core DNA'

Google sits in a unique position in the emerging field of addressable television due to its ability to help broadcasters and cable networks connect with viewers while distributing and monetizing its own content.
“We definitely have a perspective that eventually everything is going to go IP,” says Brian Jankovsky, director of entertainment & sports partnerships at Google, during a panel discussion at the recent Beet.tv Retreat 2016. “It’s going to take some time.&rdquo