Google ditches 30-second unskippable ads on YouTube

Google will no longer force YouTube viewer to watch 30-second unskippable ads, saying that as of 2018 the ad product will be ditched.
However, the 20-second and 6-second unskippable formats will remain.
“We’re committed to providing a better ads experience for users online,” said a Google spokesperson.
“As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertiser