13-11-2017 15:11 via thedrum.com

Google denies hogging advertising space at publisher’s expense

Google has flatly denied accusations that it is unfairly stealing advertising space from publishers as the internet giant sought to make a peace offering to the UK’s hard-pressed media.
Between 2005 to 2016 UK publishers saw their total share of advertising revenue wither away from £5bn to just £2.3bn, while Google hoovered up the lion’s share of revenues, with its share surging from just £1bn to over £6bn over the same period.
Addressing an audience of editor
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