Google criticised for PPC ads targeting addicts
Google has come under fire from the UK government for a practice which sees it make £200 every time someone clicks on an advert offering treatment for addictive diseases.
A Sunday Times investigation found that the ads come from “referral agents”, which are masquerading as free advice helplines. These agents are charged £200 by Google every time someone clicks on one of their promoted links.
The middleman – used by private hospitals like Priory Group, Gladstones, Ch
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