Google click-to-message search ads help consumers text businesses

Google is tapping into the rising number of consumers opting to message brands with questions and queries with the roll out of a new click-to-message option enhancing its AdWords offering.
When consumers tap the contact node (pictured above), the default SMS app will open with a pre-written message for the brand – such as “I’m interested in a reservation. Please text me back with more information.”
The new layer of intimacy, stoked with the chat, can potentially increase