Google champions YouTube viewability in bid to boost trust in digital advertising

Advertisers are becoming increasingly aware of the issues around measurement and the viewability of online advertising. Just last month Procter & Gamble’s chief brand officer Marc Pritchard laid into Google and Facebook’s ‘walled gardens’ and demanded transparency from the digital supply chain.
And, speaking to Marketing Week at Mobile World Congress, UK director of branding and consumer markets at Google David Black says it is top of Google’s agenda too.
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