Google augments AdWords with new consumer targeting functionality

Google has revisited its AdWords platform to incorporate a new suite of consumer-targeting capabilities to enable marketers to use phone numbers and postal addresses to reach specific individuals.
This represents a dramatic shift from the previous model, which allowed only anonymized email data and broad demographic sweeps to be employed, frustrating advertisers seeking a targeted approach with scattergun tools.
Google’s new approach is expected to be doubly effective at reaching the right