Google APAC programmatic and platforms marketing lead: 'Programmatic is a step forward towards transparency if done properly'

In the current age where advertising on the internet is marred with data leaks, Programmatic can be a step forward towards transparency, according to Matt Brocklehurst, programmatic and platforms marketing lead, Asia Pacific at Google.
Google has been pushing its Programmatic Guaranteed agenda in India to take advantage of the 400 million people who are online already and the number is set to increase to 650 million by 2020. Therefore for Google, the potential to add efficiency and scale with pr